The client
Intermark, an international real estate consultancy specializing in life, investment, and immigration properties. With over 30 years of experience, the company holds leading positions across various global markets and sought to strengthen its presence in the GCC region.
The challenge
Intermark needed to establish a consistent monthly flow of 1,500 high-quality leads for premium real estate properties. The main challenge was to maintain both lead quality and cost efficiency across multiple advertising platforms in a highly competitive luxury property segment.
The solution
A multi-channel paid media strategy was implemented, leveraging Google Ads, TikTok Ads, Meta Ads, Telegram Ads, and DV360. Each platform was optimized for a specific stage of the customer journey — from awareness to conversion.
Performance tracking and continuous optimization helped reduce costs per qualified lead while improving lead quality. Particular emphasis was placed on audience segmentation, creative testing, and CPC/CPQL optimization, ensuring resources were focused on the highest-performing channels.
The results
The campaign achieved an impressive 150% improvement in CPQL efficiency, exceeding all performance benchmarks. Google Ads and TikTok Ads delivered the strongest results, reducing the cost per qualified lead by 45% and 52% respectively. Other platforms — including Meta, Telegram, and DV360 — also contributed to overall cost optimization.
This data-driven, multi-channel approach enabled Intermark to generate a steady flow of high-quality leads while significantly lowering acquisition costs and maximizing return on investment.
