The client
Fix Price is an international retailer entering the UAE market with the same proven concept that led to its success in other countries: offering great value of goods at fixed prices.
- 9 countries of presence
- 3 shops in the UAE
- 3.5B USD annual revenue
The challenge
Entering the culturally diverse and highly competitive UAE retail market, the brand faced low recognition and needed to stand out among price-driven competitors. Success required authentic voices and trusted recommendations that would resonate with everyday family shoppers across different cultural backgrounds, while also identifying influencers relevant to the target audience.
The solution
Our main goal was to build brand awareness among the local population, especially the large and diverse expat community known for its price sensitivity and family-oriented shopping behavior.
We partnered with 34 local influencers across Instagram and TikTok, carefully selecting voices that had strong engagement and trust within their communities. Together, they shared authentic content highlighting Fix Price’s value proposition: high-quality, ever-refreshing products at consistently low prices.
The results
The campaign involved 34 influencers and generated 34K likes, reaching a total of 1.9 million impressions. This resulted in an engagement rate of 3.3%, highlighting the strong interaction and impact across the audience.
