The client
A leading crypto exchange operating in the UAE, offering digital asset trading services to a diverse regional audience.
The challenge
The client aimed to amplify awareness around a promotional giveaway and drive new app installs across the UAE. The key challenge was to achieve measurable performance in a highly saturated crypto market while maintaining an efficient CPI and effectively engaging both Arabic- and English-speaking audiences.
The solution
We launched a performance-driven campaign combining text ads to build reach and native Telegram posts to drive installs and engagement. Using deep links with UTM tracking, we monitored every user action and optimized performance in real time. Targeting focused on crypto-savvy audiences in both Arabic and English, as well as users from related finance and investment communities. This mix delivered the right balance between scale, relevance, and cost efficiency.
The results
The campaign delivered outstanding performance across all key metrics. With over 1 million impressions and a reach of 300,000 users, it achieved strong visibility in the target market. Engagement was consistent across both Arabic and English audiences, reflected in an average CTR of 0.7%. The initiative generated 439 new subscribers, directly linked to the campaign’s activities, while driving a Cost Per Install six times lower than the client’s original benchmark.
By combining precise audience targeting with optimized creative formats, the campaign proved that Telegram can be an exceptionally effective performance channel for fintech and crypto brands, delivering both scale and cost efficiency.
